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Swedish Match Image Bank

The Image Bank is a service for media, business partners, Swedish Match employees and the general public. Here you can access a large number of images of our products, brands, the Swedish Match Management and Board of Directors, offices and production.

About Swedish Match

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products).

User guide

Welcome to Swedish Match Image Bank! This guide includes all you need to know about how to use the Image Bank.

Find images

Search in the left column is a simplified search. Enter your search phrase in the text field and it will search for that phrase in keywords, descriptions, titles and categories. Choose Media Type if you only want to search within images or videos.

You may specify your search further by using year, photographer and media type fields.

View images

When you have searched for images, a search result is shown. There you can choose to view the detailed view or the thumb view by the buttons on the top right of the search result. The detailed view contains more information about the images, e.g. photographer, year and dimension. The thumb view only shows the title and the image thumbnail, with the advantage that it gives a faster overview of the search result.

Clicking on an image opens a preview of that image along with the information about it.

You have also the opportunity to share an image with others or retrieve an embedding code.

Download images

There are two ways to download images in the Image Bank – download one direct from the search results, or add images to a download folder to get them in a zip-file.

In the search result, there is an option to download a web version or a print version of the image. The web version is a smaller image, often enough to use on the web. The print version is the larger, original file.

You can find the images in your download folder by clicking on the folder icon on the top of the page. In the download folder you can remove images, choose version to download (print or web) and download all by clicking “Download images”. That creates a zip file with all the images. The option “Compare images” opens small versions of the images that can be moved around, to compare them easily.


You have the option to share the images that you have added to your download folder. Press the share button and fill in the recipients e-mail address and click send. The recipient will then receive e-mail with a link to the folder.


You can use an image on a website by copying and pasting the code generated by the embed function. Make sure that you read the copyright information first.

Terms and Conditions

The Swedish Match Image Bank (Image Bank) is a database available to all Swedish Match employees as well as Swedish Match business partners, the media, and the general public.

Intellectual property rights

Swedish Match AB (publ) (Swedish Match) is responsible for all material in the Image Bank. By accessing this website, you agree to abide by all terms and conditions governing use of the website. Copyrights for all website and database images, names, logotypes, and trademarks are owned by Swedish Match and its subsidiaries, affiliates, licensors, joint venture, partners, and photographers. All rights are reserved. The laws of Sweden, including, but not limited to, Swedish copyright legislation and international treaties, protect material on this website and your use of the website. Unauthorized use or distribution of any material on this website may be subject to criminal liability in accordance with Swedish copyright legislation, other laws of Sweden, and laws of other countries. The visitor irrevocably consents to Swedish court jurisdiction regarding any action taken to enforce the website policy. Permission is granted to display, copy, distribute and download images and other information on this website strictly for private, journalistic or other non-commercial use only, providing you do not remove any copyright or other proprietary notices contained in the printed or downloaded material. Image trimming is allowed, unless trimming distorts image content. This permission is automatically terminated if you breach any of these terms or conditions. You may download website content for media purposes. For permission to use any website content for any purpose not specified above, please contact

Visitor privacy

Swedish Match respects your privacy. The following paragraph describes the kind of information Swedish Match gathers from this website (Image Bank), and how it is used.


Cookies are small text files which a website transfers to a website visitor’s hard disk or browser to track website usage. In the Image Bank, cookies are used during the visitor’s session to store information about the user’s interaction only to improve the user experience. Swedish Match does not use cookies to gather personal information about website visitors such as the visitor’s name or e-mail address. Swedish Match may, however, use cookies to identify the number of individual visitors to the website or to track the visitor’s path while visiting the website in order to evaluate the website’s structural efficiency.


You hereby consent to Swedish Match’s use of any material, information, or personal data you submit to this website for the purpose of evaluating and distributing visitor information to relevant Swedish Match subsidiaries and partners. This consent includes the right of Swedish Match to transfer the data to any country or countries that are not European Union members, and to post information on the Internet.

Children and privacy

This website is intended for visitors 18 years old or older. Swedish Match encourages parents to take an active role in their children’s use of the Internet and to inform them of the dangers of providing information about themselves over the Internet.

Disclaimer of warranties and limitation of liability

The information contained on this website is provided without any expressed or implied warranty of any kind. In no event shall Swedish Match or any of its subsidiaries be liable for any damages whatsoever arising from the use of, or inability to use, information on this website or any websites to which it provides links.

Damage to hardware and software

Any material the visitor downloads from this website or its links is downloaded at your own discretion and risk. You are solely responsible for any damage to your computer system or loss of data as a result of downloading from the Image Bank.


Swedish Match may at any time, at its own discretion, revise any policies pertaining to this website. If any term of these policies is determined to be unlawful, invalid and void, or for any reason unenforceable, the validity and enforceability of all remaining terms shall not in any way be affected or impaired.

Thank you for visiting the Swedish Match Image Bank.

Contact us

Swedish Match AB

SE-118 85 Stockholm
Phone +46-8-6580200
Corporate reg no. 556015-0756